Studio & Marie

Zachys

We helped Zachys scale for growth by bringing its storied expertise in fine wine to life through a modern, unified brand presence spanning retail, auction, and storage.

Zachys
Zachys

A new brand for an icon of the wine industry.

StrategyBrandingContentDigital

Our Collaboration

The brand system translates decades of authority in fine wine into a visual and verbal language that balances connoisseurship with accessibility. The new brand builds trust, invites discovery, and supports long-term growth across digital and physical touchpoints. Project completed as Hugo & Marie.

Building a Brand Character

A single organizing idea defines the brand: The Neighborhood Bon Vivant. Deep expertise balanced with openness and personality, anchored by a tagline: “Zachys, where wine is about living well”. Zachys’ expertise feels inviting, not elitist; discovery feels enriching, not overwhelming.

We began the process by visiting Zachys shop and legendary auctions.
We began the process by visiting Zachys shop and legendary auctions.

Designing for Discovery

The design system is built on joy, hierarchy, and contrast. A carefully crafted palette, anchored in a hero yellow, is applied to never compete with the product. Editorial typography and considered spacing let content and storytelling lead.

We created a muted, wine-referential palette
We created a muted, wine-referential palette
Expansive applications reify the new identity to existing clients.
Expansive applications reify the new identity to existing clients.
The new tagline and language principles balance the brand’s deep expertise with openness and personality
The new tagline and language principles balance the brand’s deep expertise with openness and personality
Bespoke illustrations bring warmth and personality.
Bespoke illustrations bring warmth and personality.

Clear Brand Architecture

Navigation and illustration clearly delineate Zachys’ retail, auction, and storage offerings, while the homepage unifies them through heritage storytelling and a cohesive visual language.

Editorial Commerce

The business’ complex inventory is organized through a powerful filtering system, with editorial cues like staff favorites and enriched PDPs adding clarity and personality.

Community & Culture

Archival imagery, a brand timeline, and an integrated events calendar reinforce legacy and encourage ongoing engagement.

A pared back, functional site let’s the product sing.
The Zachys website cleanly organizes an expansive catalogue, clarifying the path to product.
The Zachys story is told through copy and archival imagery, nodding to the business’s illustrious history and ongoing family ownership.
Events are essential to the brand’s perspective on wine, assuming an important position in the navigation.

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

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