Pratesi | Studio & Marie

A new strategic vision for a luxury icon.

StrategyBrandingContentDigital

Our Collaboration

Our work reintroduced Pratesi as a contemporary luxury brand while honoring its historic Italian heritage. The brand’s legacy of craftsmanship, romance, and imagination is brought to life through our cohesive framework for storytelling and e-commerce. Pratesi’s premium positioning is supported by a renewed strategic framework which supports long-term growth across digital and physical touchpoints.

Strategy for A New Vision

The content-driven platform renews Italian luxury through its roots: romance, imagination, and craft. Heritage becomes a living source of inspiration — adaptable, not nostalgic. The strategy underpins all storytelling, a suite of immersive digital experiences, and elevated e-commerce.

Establishing the Brand Through Film

Our campaign film and stills shoot on location in Italy are the primary expression of Pratesi's story — light, movement, and setting evoke sleep, dreams, and imagination. A visual foundation rooted in atmosphere, emotion, and craft anchors the digital experience.

The strategy is rooted in Italy’s past and present.

The strategy is a creative foundation for cinematic storytelling.

We elevated the art direction to evoke modern Italian luxury.

We developed an elevated e-commerce flagship.

The textures of both ancient and modern Italy underpin the visual language.

Heritage-Led Modernization

Pratesi’s site doesn’t sacrifice the old for the new. The new site has a modernized user experience and art direction, positioning the brand as contemporary luxury, but our design preserves its historic character through illustrative typography, archival imagery, and storytelling.

Bespoke Customization

We designed a seamless, drawer-based monogramming experience that guides users through personalization with speed and clarity while maintaining a sense of craft and bespoke detail.

Heritage as Experience

Pratesi’s history is integrated through our immersive visual timeline design, allowing legacy and expertise to be discovered alongside the product rather than explained outright.

Pratesi’s immersive site offers windows into Italian luxury.

Product monogramming is an essential offering for the renewed heritage brand.

Each collection is framed as a hero.

The brand’s history is told on a bespoke timeline page.

Elegantly reduction propels users through the experience.

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

Work With Us

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