Studio & Marie

Ink Grade

Ink Grade is a luxury wine brand from the Heitz Cellars estate. We created a brand world defined by provenance and craft.

Ink Grade

A luxury brand rooted in provenance.

StrategyBrandingDigital

Our Collaboration

Ink Grade stands as a clearly differentiated brand within the Heitz Cellars portfolio. Our cohesive identity system spans packaging, print, and digital — giving the brand a unified presence across every touchpoint. The work serves as a scalable foundation for future releases and storytelling, allowing the brand to grow without compromising its visual integrity.

An Identity Anchored in History and Land

Ink Grade's identity system is restrained and heritage-informed, anchored by a bespoke monogram and disciplined typography.

The wine labels function as primary brand artifacts — 19th-century lithographic imagery evokes agricultural history and a deep connection to land.

Ink Grade's tone and provenance come through in archival imagery and original illustrations, curated and created by our team

Our identity system is restrained and heritage-informed.
Our identity system is restrained and heritage-informed.
The brand uses archival imagery and original illustrations.
The brand uses archival imagery and original illustrations.
The brand system is anchored by a bespoke monogram and disciplined typography.
The brand system is anchored by a bespoke monogram and disciplined typography.
19th-century lithographic imagery evokes agricultural history.
19th-century lithographic imagery evokes agricultural history.

Digital Design

Ink Grade's site is focused and image-led, extending the brand's restraint and material sensibility into digital. Atmospheric storytelling balances with clear product information and a straightforward purchasing flow.

A reduced and image-driven site celebrates provenance and product.
Oversized brand elements immerse the user in Ink Grade’s world.
“A truly remarkable experience, thanks to the winery’s immersive 360-degree video tour, which takes you through each season and every aspect of the life cycle of the vineyard throughout the year as you taste.”

Ray Isle, Food & Wine Executive Wine Editor

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

Work With Us
EE72Strategy, Branding, DigitalWe designed the digital identity and website for Edward Enninful’s publication, EE72, translating its editorial ambition into a considered digital platform.View Case Study
Zia TileStrategy, Branding, Content, DigitalWe partnered with Zia Tile to reimagine their brand and e-commerce experience, developing an integrated identity and digital system spanning strategy, visual language, and storytelling.View Case Study
OribeStrategy, Campaign, ContentOribe’s 2025 holiday campaign and limited-edition packaging reaffirmed the brand’s leadership in luxury beauty by treating art as a strategic foundation rather than seasonal decoration. View Case Study
ChamberlainStrategy, Branding, Content, DigitalWe partnered with the John Chamberlain Estate to translate the artist’s legacy into a contemporary brand system.View Case Study
CliniqueStrategy, Campaign, ContentWe partnered with Clinique to bring its science-led skincare philosophy to life through a visually precise, emotionally resonant campaign.View Case Study
Tom FordCampaign, ContentWe helped bring Tom Ford’s precision-led approach to watchmaking to life through a sensual, cinematic campaign.View Case Study
FFORMEStrategy, Branding, Content, DigitalWe partnered with FFORME to launch a digitally native luxury fashion brand with the authority, clarity, and cultural confidence of an established house.View Case Study
AbstractStrategy, Branding, Content, DigitalWe articulated a bold public presence for Abstract, a venture capital fund working at the highest level of early-stage investment.View Case Study
ZachysStrategy, Branding, Content, DigitalWe helped Zachys scale for growth by bringing its storied expertise in fine wine to life through a modern, unified brand presence spanning retail, auction, and storage.View Case Study
AtmosStrategy, Content, DigitalAtmos leads climate & culture editorial with their inventive, exploratory digital platform we design and build.View Case Study
Girlfriend CollectiveStrategy, Branding, Content, DigitalGirlfriend Collective needed to pivot to meet a consumer base who had matured. We came on board to sharpen and elevate the brand with a new strategic platform, tone of voice, and identity.View Case Study
PratesiStrategy, Branding, Content, DigitalUnder new management, the luxury Italian linens brand Pratesi needed a strategic refresh marrying modern luxury and heritage quality. View Case Study
Equinox HotelsStrategy, Campaign, DigitalEquinox Hotels brings the brand's performance and wellness philosophy into a luxury hospitality destination. We built a cohesive brand world that defines how the hotel looks, feels, and communicates across every touchpoint.View Case Study
SupergoopStrategy, CampaignEVERY SINGLE FACE is Supergoop's integrated campaign redefining sun care as an everyday essential. We developed the strategy, creative, and digital presence to reposition sunscreen for a broader audience.View Case Study
K'ab JuunStrategy, ContentK'ab Juun is a store and gallery celebrating contemporary Mexican art, craft, and design. We shaped the brand's go-to-market strategy across content, social, and retail experience for their New York flagship.View Case Study