Studio & Marie

Girlfriend Collective

We helped Girlfriend Collective sharpen and elevate its brand for an evolving audience by developing a new strategic platform, tone of voice, and identity.

Girlfriend Collective
Girlfriend Collective

We developed a modern, confident brand identity.

StrategyBrandingContentDigital

Our Collaboration

The new brand identity evolves the company beyond a purely sustainability-led narrative into a more confident, culturally fluent fashion presence. A cohesive visual and verbal system translates values of responsibility, inclusivity, and transparency into product storytelling and digital commerce.

A Strategy of Creative Possibility

Imagination, play, and self-expression replace sustainability as the sole brand differentiator — energizing a new, fashion-forward audience while preserving trust, inclusivity, and integrity.

Brand Design Moving Beyond Athleisure

An expressive, fashion-forward logo moves the brand past traditional athleisure cues. DIY culture and pop references convey play, experimentation, and imperfection through color and graphic expression. A flexible visual system maintains coherence and a distinct point of view across digital, social, and physical touchpoints.

The new brand strategy energizes a fashion-forward audience .
The new brand strategy energizes a fashion-forward audience .
We designed an expressive, fashion-forward logo.
We designed an expressive, fashion-forward logo.
The new brand moves beyond traditional athleisure cues.
The new brand moves beyond traditional athleisure cues.
Our flexible visual system works across digital, social, and physical touchpoints.
Our flexible visual system works across digital, social, and physical touchpoints.

Brand Evolution

The redesigned site reintroduces the brand with a more refined visual language, replacing brighter, juvenile elements while preserving its optimism through thoughtful art direction and accessible writing and imagery.

Product Clarity at Scale

The site presents a wide product offering with clear hierarchies, cross-linking, and flexible PDP tools that support multiple colorways, sizes, and set-building without overwhelming the user.

Depth of Information

Product, brand, and fabric information is layered throughout the site, allowing users to engage at varying levels while offering transparency into materials, values, and the brand’s evolution.

The new website is image first, in alignment with the brand team’s ambition.
The brand’s product listings pages champions their new photographic direction, expanding beyond athleisure and into fashion.
Expressive and functional product pages support the variety of Girlfriend’s offering.

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

Work With Us
EE72Strategy, Branding, DigitalWe designed the digital identity and website for Edward Enninful's publication, EE72, translating its editorial ambition into a considered online platform.View Case Study
ChamberlainStrategy, Branding, Content, DigitalWe partnered with the John Chamberlain Estate to translate the artist’s legacy into a contemporary brand system.View Case Study
Fear of GodDigitalWe grew business through e-commerce by creating a seamless e-commerce home for the brand and its sublabels.
CliniqueStrategy, Campaign, ContentWe partnered with Clinique to bring its science-led skincare philosophy to life through a visually precise, emotionally resonant campaign.View Case Study
The RowStrategy, Digital, ContentWe provided strategic planning, art direction, and consulting services for the industry leader.
Zia TileStrategy, Branding, Content, DigitalWe partnered with Zia Tile to reimagine their brand and e-commerce experience, developing an integrated identity and digital system spanning strategy, visual language, and storytelling.View Case Study
AtmosStrategy, Content, DigitalAtmos leads climate & culture editorial with the inventive, exploratory digital platform that we design and build.View Case Study
HerbivoreStrategyWe refreshed a beloved 20-year-old clean skincare brand through strategy and copywriting, providing solid footing for new beauty standards.
AbstractStrategy, Branding, Content, DigitalWe articulated a bold public presence for Abstract, a venture capital fund working at the highest level of early-stage investment.View Case Study
Tiffany OceansStrategy, ContentWe named, strategized, and art directed Tiffany & Co.'s new philanthropic platform.
OribeStrategy, Campaign, ContentOribe’s 2025 holiday campaign and limited-edition packaging reaffirmed the brand’s leadership in luxury beauty by treating art as a strategic foundation rather than seasonal decoration. View Case Study
SupergoopStrategy, CampaignWe developed EVERY SINGLE FACE, an integrated campaign repositioning Supergoop for a broader audience — strategy, creative, and digital presence built around sun care as an everyday essential.View Case Study
Engine No. 1Branding, Digital, ContentWe crafted brand identity, art direction, and a website for an impact-focused investment firm.
ZachysStrategy, Branding, Content, DigitalWe helped Zachys scale for growth by bringing its storied expertise in fine wine to life through a modern, unified brand presence spanning retail, auction, and storage.View Case Study
Saint LaurentStrategy, Digital, ContentWe built an eight-year creative partnership including e-commerce design, app design, copywriting, and ongoing consultation.
Tom FordCampaign, ContentWe helped bring Tom Ford’s precision-led approach to watchmaking to life through a sensual, cinematic campaign.View Case Study
New York City BalletContentWe worked with artist Santtu Mustonen on a large scale commission for the New York City Ballet gala.
PratesiStrategy, Branding, Content, DigitalWe helped Pratesi marry modern luxury with heritage quality through a strategic refresh of brand, content, and digital presence.View Case Study
Nicole HollisStrategy, ContentThe NICOLEHOLLIS Collection is supported by an integrated communications framework spanning voice, visual language, and storytelling.View Case Study
PapatuiStrategy, BrandingWe launched Dwayne Johnson's new accessibly-priced self-care brand through strategy, branding, and copywriting.
K'ab JuunStrategy, ContentWe shaped K'ab Juun's go-to-market strategy across content, social, and retail experience for the launch of their Meatpacking District flagship.View Case Study
RezaStrategy, DigitalWe partnered with the multi-generational jeweler to build an e-commerce flagship.
Ink GradeStrategy, Branding, DigitalInk Grade is a luxury wine brand from the Heitz Cellars estate. We created a brand world defined by provenance and craft.View Case Study
ShiseidoStrategy, Digital, ContentWe modernized digital, OOH, and at-counter as AOR, delivering creative services including marketing and comms design, photo direction, and packaging.
Equinox HotelsStrategy, Campaign, DigitalWe built the brand world for Equinox Hotels — defining how the luxury hospitality destination looks, feels, and communicates across every touchpoint.View Case Study
Cash AppContentWe created a collection of still and moving textures to accent the application's new UI with artists Tin&Ed.
FFORMEStrategy, Branding, Content, DigitalWe partnered with FFORME to launch a digitally native luxury fashion brand with the authority, clarity, and cultural confidence of an established house.View Case Study
Nike OlympicsContent, CampaignWe designed a visual language for the highly-anticipated 2016 Summer Olympics campaign.
GlenmorangieContent, CampaignWe created a whimsical short film in partnership with LVMH and brand ambassador Justin Rose.