Clinique | Studio & Marie

Our campaign foregrounds Clinique’s status as a skincare pioneer.

StrategyCampaignContent

Our Collaboration

We expressed Clinique's clinical authority through short films and a visual language rooted in clarity, care, and confidence. The work reinforces trust, efficacy, and precision — the reasons Clinique remains a household name while staying emotionally accessible in a crowded beauty landscape.

Crafting Script from Strategy

The brand's strengths — singular safety standards, proven formulation philosophy, and rich heritage — translate into clear, disciplined narratives. Clinical rigor meets accessible storytelling, building trust across digital channels while aligning precisely with Clinique's commitments to efficacy.

We traced Clinique from 1967 to today through archival and captured ephemera

The first film is focused on Clinique’s rigorous safety standards.

Safety Philosophy Film

The first film makes Clinique’s safety promise tangible—showing what “allergy tested, 100% fragrance free” really means in practice. By centering the brand’s rigorous testing standards, the film reinforces Clinique’s credibility as a leader in safe formulation.

The second film centers the brand’s unique ‘off and on’ philosophy.

Formulation Philosophy Film

The second film clarifies what sets Clinique’s products apart: a formulation approach built on balance. By illustrating the “off and on” philosophy—pairing active ingredients with soothing ones—the film communicates efficacy that stays in harmony with skin.

The third film positions Clinique’s heritage as grounding for the future of skincare.

Heritage Film

The third film strengthens brand trust through origin story, tracing Clinique from 1967 to today through archival and captured ephemera. By foregrounding the founding collaboration, we position Clinique’s heritage as grounding for the future of skincare.

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

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