Supergoop
EVERY SINGLE FACE is Supergoop's integrated campaign redefining sun care as an everyday essential. We developed the strategy, creative, and digital presence to reposition sunscreen for a broader audience.
EVERY SINGLE FACE establishes sunscreen as a daily essential.
Our Collaboration
Our campaign positions sunscreen as a daily habit. The scalable visual and narrative system spans film, social, retail, and OOH. The work balances scientific credibility with human-led storytelling to maintain cultural relevance.
the challenge
EVERY SINGLE FACE is a strategic approach to reaching new audiences without losing the loyalists who built the brand.
Supergoop's rise established it as an everyday essential — the challenge is maintaining that reputation while expanding reach.
The campaign balances acquisition and retention, building a strategic advantage that grows the audience while reinforcing existing loyalty.
talent strategy
Talent was sourced and cast directly by Hugo & Marie, chosen for authenticity — each face reinforcing that sunscreen is for everyone.
The campaign highlights individual attributes, keeping talent relatable across every execution.
A consistent visual language and content approach supports the aesthetic across formats — from hero to social to OOH.
production
A two-day shoot in Los Angeles captured a contemporary, sun-drenched aesthetic that defines the campaign's visual identity.
End-to-end production spans directing, casting, sourcing, and styling — all managed in-house.
The resulting asset system is flexible by design: individual hero treatments and key art scale across social, OOH, and digital
Studio & Marie is an evolution of Hugo & Marie, founded in 2008.
Work With Us
