Studio & Marie

Zia Tile

We partnered with Zia Tile to reimagine their brand and e-commerce experience, developing an integrated identity and digital system spanning strategy, visual language, and storytelling.

A new brand and e-commerce experience for Zia Tile.

StrategyBrandingContentDigital

Our Collaboration

Our unified system of voice, identity, and digital structure supports product discovery and editorial perspective across Zia Tile's expansive and inspiring catalog. The brand framework ranges from e-commerce to trade tools to storytelling. Project completed as Hugo & Marie.

A Strategy for the Future

The brand architecture streamlines Zia Tile's expansive offering through material logic — type, color, shape, and use. Language principles balance precision and warmth, making complexity legible for both expert and first-time audiences.

Giving Language to an Ancient Craft

The tagline — "A modern home for an ancient art" — positions Zia Tile as both steward and innovator. A flexible copy framework scales from high-level brand storytelling to practical product guidance, explaining material processes, origins, and use without sounding academic or ornamental.

A Unified Brand Design

The visual system balances architectural precision with expressive variation. Modular identity elements — icons, stamps, and marks — codify tile types, origins, and applications, holding hundreds of products within a single recognizable brand world.

A brand identity inspired by global tile-making traditions.
Our series of bespoke icons, stamps, and marks
Our series of bespoke icons, stamps, and marks
The brand is designed to flex across tile types, origins, and applications.
The brand is designed to flex across tile types, origins, and applications.
The brand design reflects Zia Tile’s architectural precision.
The brand design reflects Zia Tile’s architectural precision.

Product Architecture & PDP Structure

On web, we restructured products around color and type first, then size and shape, aligning with how customers shop for tile. PDPs consolidate all variations into a single view, with clear hierarchies, thumbnails, and cross-linking, balancing easy sample ordering with transparent purchase calculations.

Discovery-Driven Navigation

We introduced a navigation system that enables browsing by tile type, color, shape, size, and room application. Illustrated category pages and explanatory content help demystify unfamiliar materials and support intuitive discovery.

Multi-User & Trade Experience

The site supports both retail and trade users through differentiated account experiences. Trade pricing and tools are integrated throughout, while project saving, quoting, and order alerts ensure clarity across the purchasing journey.

The menu was built for seamless mobile functionality.
Product pages organically incorporate the range of variations without compromising the narrative.
The profile page lets users save products, group items into projects, and review purchase history.
Seamless previews on the menu allows for editorial visuals before a click.
A hero moment on the homepage presents Zia Tile’s new identity with confidence.

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

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