EE72

We designed the digital identity and website for Edward Enninful's publication, EE72, translating its editorial ambition into a considered online platform.

EE72 is the new global editorial platform from Edward Enninful.

Our Collaboration

EE72’s editorial mission is reflected through our digital identity for the brand, centering on diverse authorship, singular voice, and global perspective. Our digital system balances emotional resonance with clarity and usability. The experience embraces accessibility as a foundational principle, enabling immersive, inclusive storytelling that can scale over time. Project completed as Hugo & Marie.

The bottom navigation is ever-present but never intrusive.

Editorial-First Navigation

EE72 platforms exploration, and its web experience is optimized for editorial discovery rather than a traditional, static article funnel. We designed a reduced, intuitive navigation system and a bottom navigation bar to enable fluid movement through content without obstructing the article experience.

Immersive Visual Experience

Imagery and video are primary storytelling tools for the platform, and the browsing experience elevates fullscreen assets and immersive Explore grids, while also offering text-first viewing options, preserving ease of use.

Readable, Customizable Articles

EE72 is both a print magazine and a digital platform, and our site is designed to offer the tactility of print with digital flexibility, allowing readers to adjust type size, color, and layout. Fast-loading media, sticky players, and drawer-based modules support exploration without interrupting the reading flow.

Mobile functionality is integral to the site’s design philosophy.
Video is an essential storytelling tool across the site.
The immersive Explore page centers images first.
A drawer on articles provides additional exploration without navigating away from the main page.
“EE72 represents a natural progression of the foundation I’ve built my career on... We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities.”

Edward Enninful

Every story is the hero.

Studio & Marie is an evolution of Hugo & Marie, founded in 2008.

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